In line with French law, Beaujolais Nouveau 2011 will be released around the world on the third Thursday in November which, this year, falls on 17th November.  As distributor for Georges Duboeuf in Ireland, Febvre will be taking its first delivery of Duboeuf Beaujolais Nouveau 2011 just in time to have it delivered to off-licences and restaurants around Ireland for that day.  The RSP for Georges Duboeuf Beaujolais Nouveau 2011 is €9.99.

Georges Duboeuf is known for its popularisation and production of Beaujolais wines, leading to Duboeuf’s nickname of Le Roi du Beaujolais (The King of Beaujolais) or sometimes Pape du Beaujolais (Pope of Beaujolais).
Made from 100% Gamay grapes, which have thinner skins than most grapes, causing a lower tannin level, Beaujolais Nouveau is the most popular ‘vin de primeur’, fermented for just a few weeks and then officially released for sale.  By law, Beaujolais Grapes must be harvested by hand and grown on individual, free standing vines.  Beaujolais Nouveau owes its easy drinkability to a winemaking process called carbonic maceration, or whole-berry fermentation.  This technique preserves the fresh, fruity quality of the wine.
Beaujolais Nouveau is known internationally as the wine of friendship and hospitality.Every year, in celebration of the harvest, Georges Duboeuf unveils another interpretation of his highly anticipated Beaujolais Nouveau. Known for its colourful presentation, Dubeouf’s 2011 Nouveau label is vibrant and avant-garde with its use of colourful flower images and its distinctive Duboeuf insignia, offering definite celebratory appeal!         

The 2011 vintage is a purple-pink wine that is particularly soft and light in the mouth, even by the standards of Beaujolais.  The very unique methods of production mean that there is very little tannin.  The wine is dominated by juicy, fruit flavours of strawberries, raspberries, bananas and pear drops.  Beaujolais Nouveau is meant to be drunk young and should be served slightly chilled to make it even more refreshing and fruit forward.
Beaujolais Nouveau pairs beautifully with a range of foods, from fish and hearty salads to holiday favourites such as turkey and ham.