Already one of the largest suppliers to the UK, leading Chilean winery Viña Ventisquero is stepping up its presence in the Irish market. The company, which has been committed to environmental practices, quality and innovation since its inception by a team of young entrepreneurs in 1998, has appointed Project PR to assist with its PR activities.
 
Vina Ventisquero’s eco-friendly Yali portfolio, is named after the El Yali Wetland located in the same valley as the company’s winery and home to 25% of Chile’s bird species. The area is a part of Chile’s ‘National System of Wild Areas Protected by the State’ and one of only seven RAMSAR sites in the country.  Viña Ventisquero owns vineyards in some of Chile’s prime grape growing regions: Casablanca, coastal Maipo, Apalta and Lolol vineyards in Cochagua as well as new plantings in Leyda.
 
There are several ranges of Yali wines available in Ireland via Barry’s Group Carry Out and CostCutter outlets and in Tesco. A limited selection of some other Ventisquero wines are distributed to the restaurant trade by Pallas Foods.
 
As part of Viña Ventisquero’s commitment to the Irish market they recently entered into a partnership with Birdwatch Ireland whereby a donation is made to the charity for every case of Yali wine sold in Ireland. Established in 1968, Birdwatch Ireland is dedicated to protecting Ireland’s wild birds and their habitats.