| NZ Boosts Irish Wine Sales |
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| Written by Frank Corr | |||
| Monday, 06 December 2010 09:33 | |||
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The 2011 New Zealand Annual Trade Tasting will take place on Monday 17th January, 2011 at the Radisson Blu Royal Hotel, Golden Lane, Dublin 8. Trade & Press are invited to taste a comprehensive rage of New Zealand wines, including new vintages from 2010 and 2009. The trade tasting on January 17th 2011 will run from 12.00 noon to 6.00 p.m. with the consumer tasting following at the same venue from at 6.30 - 8.30 p.m. Despite tough economic conditions, exports to Ireland of New Zealand wines are up +14% (MAT October 2010) and there is little doubt that Irish consumers are continuing to appreciate the distinctive and highly popular style of New Zealand’s ‘signature’ grape variety, Sauvignon Blanc. The 2010 vintage, which was smaller than 2009, has produced wines of intensity and regional character. However, there is also growing demand and appreciation for New Zealand’s other premium quality wines, especially Pinot Noir, and a wide range of varietals will be shown at the tasting. In addition to the producer and local distributor tables, there will also be three ‘themed’ self-pour tables that will showcase interesting developments in New Zealand. These will be: New Zealand Syrah – ‘The one to watch!’ David Cox, European Director for New Zealand Winegrowers comments 'Ireland is still seen as a vibrant market by our wineries and their presence at this trade & consumer tasting demonstrates their commitment to invest and continue to build a premium brand positioning here”. He added “the actions that we have taken to get the short-term over supply problem back into balance will result in the premium image being resumed and we are confident that trade visitors from all sectors of the on and off-trade will find real ‘gems’ that will help them satisfy the growing demand from consumers for a broader New Zealand range'. Participating wineries for the 2011 annual tasting so far include:
To purchase consumer tickets you can use the following methods: To pay by cheque or postal order contact: Jean Smullen New Zealand Winegrowers - London Office
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