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Written by Frank Corr
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Wednesday, 18 May 2011 07:49 |
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By David Konopinski,
Business Development Manager, Interalia Communications Ltd.
Whether it’s a business person staying for one night, a three day training symposium or a family weekend the most common criticism heard about a hotel, whatever the profile, is that guests do not feel genuinely welcome. They do not feel that they are special.
There is no shortage of the will and intention to solve this problem. The time and effort spent by hospitality management and staff in the area of interpersonal skills training bears ample witness to that. Members of staff who are confident and skilled when working directly with guests, will do more to generate repeat bookings or increase the use of in-house bars, restaurants and so on, than any other single factor.
But how can you demonstrate these skills to a telephone caller, when there is no one immediately available to take the call?
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Written by Frank Corr
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Thursday, 07 October 2010 10:24 |
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By Mark Heather
Managing Director of 3Sixty Solutions. Hospitality Management Consultants. .
www.3sixtysolutions.ie : e:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
; m: 00 353 87 918 7093
During my time in this industry I have worked and been part of many business models within our trade, from pubs to nightclubs, cafes to restaurants and hostels to hotels. The late nineties and early noughties were a time of target markets, demographics, social status and an array of other buzz words to describe the direction in which a licensed premises had undertaken. But in this climate, can we still afford the luxury of desire over necessity?
Over the coming months I aim to address the issue of diversity and how ultimately it is the key to sustaining and indeed developing our business. This month, I will be focusing on the positive effects of diversity on the nightclub industry in Ireland.
Historically, the Irish nightclub market could be categorised into four areas:
Over 18’s: Appealing to the young working professionals
Over 23’s Appealing to the now virtually extinct Yuppy crowd
Over 30’s Appealing to what would commonly be referred to as “The Golden Oldies” crowd (a phrase that bothers me more now than it did 10 years ago, for the life of me I cannot think why!).
Students: Aged 18 to 21/22 years old, with a tight budget and big expectations
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Written by Frank Corr
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Friday, 10 September 2010 08:52 |
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By Dr. Elinor Garely, eTN | Sep 09, 2010
Shut the doors, they’re coming in the windows - actually they are being carried in by hotel guests. They are not “little ladies of the night,” and they do not stop at the check-in counter. They are tiny monsters that dine on human blood and procreate faster than rabbits. They cannot be seduced by food or drugs and unlike other insects, they are extremely expensive to eradicate (and never totally eliminated).
They cause hotel executive housekeepers to have nightmares, while customer service employees and public relations executives lose their cool. They are, of course, the notorious bed bug and belong to the family of pests known as Cimex lectularius (insects that feed on human and animal blood to survive). Wingless, they move from place to place by attaching themselves to human beings, luggage, shopping bags, car and airplane seats, and just about anything else that has dark nooks and crannies for them to crawl into and hide.
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Written by Frank Corr
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Wednesday, 25 August 2010 08:20 |
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Nama became the biggest lender to the Irish hotel industry this week when it took over loans advanced to the developers of 22 hotels, bringing the total number of hotels on its books to 35.
Some of the hotels involved are based in the UK, but the majority are located in Ireland. Some are individual properties while others are part of mixed developments. Some hotels have been the sole 'non-performing' investment by a developer while others are part of a portfolio of developments which might include residential and commercial properties.
The question being asked by hoteliers this week is 'What will NAMA do about these loans ?', and the answer is very difficult to predict.
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Written by Frank Corr
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Monday, 05 July 2010 08:32 |
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By Caroline Cooper
Unless you have a USP or some point of differentiation, what will make your hotel stand out above all the rest in your area, or competing for the same market? Some can rely on their location, or the building, or history. But what if your hotel has none of that?
One way of capturing the interests of your guest or prospects is to imagine your perfect guest sharing some of the same passions, values or interests as you. It's a lot easier to sell something you have an interest in, you are passionate about or that’s important to you. If you don’t love what you do, or feel it’s important, it will show. It will be very hard for you to deliver a good service if you are dealing with people with whom you share no values, interests or enthusiasm.
Anyone who knows me will know that I love my garden, and love visiting other gardens. So if it was my hotel an obvious target market would be other garden lovers. This would not only allow me to attract guests who share my interest and passions, it provides a theme, which can be built on. Such as - sharing knowledge of local historical or famous gardens, forming joint ventures with a local plant nursery, garden designer, gardening author, manufacturer of garden products, or market gardener (or all of these); designing menus planned around locally grown produce.
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