Hotels and guesthouses throughout the country joined together to launch the 2012 Irelandhotels.com Guide as part of the Irish Hotels Federation’s (IHF) international marketing drive for 2012. Now in its 25th edition, the Guide features hundreds of premises across every county. Over 200,000 full-colour guides are being distributed across 23 countries, acting as a key marketing vehicle in promoting Irish hotels and guesthouses both at home and abroad.

Sponsored by Diageo, the Guide provides visitors with detailed listings for each hotel and guesthouse, including property highlights, GPS navigation co-ordinates, map references and a wealth of information on local attractions.

This year’s Guide includes for the first time vouchers offering guests discounts on bookings made directly with selected premises.

For those wishing to book online, the Irelandhotels.com website includes all premises listed in the Guide and provides guests with instant access to deals and special offers across a wide range of properties. It features an ‘Experience Breaks’ section with packages geared around festivals and events, food & wine, sport & leisure, spa, golf and outdoor activities. Those on the move can also access the online booking facility through the Irelandhotels.com Mobile App which is available for download on iPhone, Android and Nokia smartphones.

In the domestic market, the Irelandhotels.com Guide is distributed by Fáilte Ireland, Shannon Development and the Northern Ireland Tourist Board via their tourist information office network. The Guide is also available through car hire companies, Eason and other leading book stores, the Guinness Storehouse, airports and the travel trade as well as in all the hotels and guesthouses featured in the Guide. In the overseas markets, Tourism Ireland distributes the Guide from all its offices to both consumers and travel trade in the UK, Continental Europe, North America and long haul markets.