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Latour Moves to Febvre Print E-mail
Written by Frank Corr   
Wednesday, 22 February 2012 09:11

Febvre and Company has been awarded the agency for Maison Louis Latour, the family run Burgundy House, for the Republic of Ireland.

Maison Louis Latour has been owned and managed by the same family since 1797.  Its current owner and President, Louis Fabrice Latour, represents the 11th generation.  With such a tradition, Maison Louis Latour felt there was a natural synergy between the two companies.

Maison Louis Latour has a very strong tradition and presence within Ireland dating back to their representation by Gilbey’s of Ireland. Over the course of two decades Macon-Lugny, Chablis and Pinot Noir have become firmly established within the Irish market.

Louis Fabrice Latour, in making the announcement said: “Febvre and Company, with its excellent network in the Irish hospitality industry will enhance our position as Burgundy’s most renowned brand and help us present our Grand Crus in Ireland’s finest hotels and restaurants.  In addition, we aim to establish Simmonet-Febvre, our property in Chablis and Henry Fessy in the Beaujolais as domains of the future.”

Anthony Alken, Managing Director of Febvre and Company, expressed his delight at the new partnership:  “Louis Latour and Febvre have many synergies and it is therefore very satisfying that the two companies have come together.  Both are family owned companies that value reputation and are committed to serving our customers with quality wines”.

 

 

Contact hospitalityenews

The Editor: Frank Corr
fcorr100@gmail.com
Sales & Marketing: Helen Clarke
helendclarke@gmail.com
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